Aditya Birla Fashion and Retail Ltd. (ABFRL) emerged after the consolidation of the branded clothing organizations of Aditya Birla Group comprising ABNL's Madura Fashion division and ABNL's subsidiaries Pantaloons Fashion and Retail (PFRL) and Madura Fashion & Lifestyle (MFL) in May 2015. Post the consolidation, PFRL was once renamed Aditya Birla Fashion and Retail Ltd.ABFRL is a section of the Aditya Birla Group, a world conglomerate, in the league of Fortune five hundred Anchored via an tremendous pressure of over 140,000 employees, belonging to a hundred nationalities, the Group is constructed on a sturdy basis of stakeholder fee creation.
ABFRL announced signing of a long-term licensing agreement, which grants ABFRL exclusive rights to distribute and sell Reebok products through wholesale, e-commerce and Reebok branded retail stores in India and other ASEAN countries.
To passionately satisfy Indian consumer needs in fashion, style and value, across wearing occasions in Apparel and Accessories through strong brands and high-quality consumer experience with the ultimate purpose of delivering superior value to all our stakeholders.